Overview
Customer experience in the retail and e-commerce space has become more and more important over the last few years. As e-commerce companies work towards growth and gaining more market share, customer experience has become the key differentiator. Artificial Intelligence (AI) is being used in several ways to enhance the same. From simple things like improving customer recommendations on items frequently bought, chatbots to support the purchases, to complex analytics to drive buying patterns, have all become a standard in the e-commerce space.
Quale Infotech has been supporting e-commerce companies in their AI journey, from the time the retailer puts a strategy in place around AI, to implementing various AI tools for quick wins.
Success story: Customized product display using AL/ML
The As-Is process of a leading Middle East based retailer’s e-commerce website was to display a common static page for all logged-in customers. Also, the search results were based on product availability and sales. There was no personalization on the basis of demographic or user-persona.
Quale Infotech developed an AI/ML based solution to enrich the shopping experience and continually adapt the user-persona. Thereby, creating a personalized user-experience, and enhancing the search-to-buy success ratio.
Features and Benefits
Enhance Customer Experience
Recommendations to customers with items frequently bought together or as an alternative.
Improve Organization Efficiency
Intelligent automation helps provide improved accuracy for tasks and improved productivity for business units.
Drive Smooth Purchase
Chatbots to support online customers during their purchase to ensure a smooth transaction closed.
Non-Invasive Integration
Easily integrate with ERP and other data sources with the help of RPA as an ideal solution without any intrusive connectivity.
Analytics for Decision Making
Get deep insights from your customer data using analytics to help in planning for the future.
Reduce Cost of Operations
Intelligent automations helps reduce repetitive backend tasks and thus reduce cost of operations.